Website packages

Find the nearest fit. We confirm the right scope.

Start with what the business needs the website to do. Four fixed-price packages cover most website projects, and we'll help you choose the nearest fit.

Making businesses feel understood and technology feel understandable.

Four fixed-price website packages

Does any of this sound familiar?

Start with the problem, not the package name.

The easiest place to start is with what has changed, what isn't working or what the business needs next.

We do good work, but our website doesn't look like it.

The business is established, but the site is missing, dated, unclear or no longer gives customers enough confidence.

Website Foundations →

The business has grown. The website hasn't.

You've added services, customers, proof or complexity, and the old site no longer represents the business properly.

Website Growth →

People are ready to buy from us, but the website can't actually sell.

Customers need to browse products, choose what suits them and complete payment online.

Explore Online Store →

We're launching, but the identity, message and digital setup don't exist yet.

The business is new, with the brand, website and launch setup all needing to come together.

Business Launch →

The website needs to operate a real business process.

The site has to handle bookings, data, integrations or another important workflow rather than simply present information.

Explore Business Systems →

The site is live and needs ongoing technical care.

The website or Store is already doing its job, but now needs regular technical maintenance, testing and monitoring.

Explore Hosting & Care →

What happens next

From first contact to a finished website.

We move from a short introduction to a clear recommendation, then into the deeper work only after you decide to proceed.

  1. 01

    Start a Project form

    Tell us about the business, what has changed, what you want to improve and anything important about timing or functionality.

  2. 02

    Project Consultation

    We'll talk through what matters, ask enough to understand the project and answer the initial questions.

  3. 03

    Recommendation and written scope

    We'll recommend the package, send the proposed scope, list any add-ons and confirm the total project price.

  4. 04

    Acceptance and payment

    If you choose to proceed, you'll accept the proposal and terms, then pay the agreed project fee. Once payment clears, the project becomes active.

  5. 05

    Paid Discovery and project plan

    Now we go deeper into the customers, content, priorities and technical needs that will guide the build, then turn that into the Project Blueprint.

  6. 06

    Content, design and build

    We collect what we need, shape the content and brand inputs, then move from design into development.

  7. 07

    Testing, review and revisions

    We test the work before you review it, then work through the included revision round or rounds using one clear set of feedback each time.

  8. 08

    Training, launch and handover

    You'll approve the finished work, learn what you need to manage and launch with the next support options made clear.

Next: compare the four packages. The differences come down to what the business needs us to understand, organise or build before launch.

Package comparison

Four packages, four different starting points.

The price changes because the amount and type of work changes. This comparison is about finding the nearest starting point before we get into the detail.

$3,000

Website Foundations

Established business. Straightforward website. Best when the business already has a usable identity and needs a clear, professional site.

  • The business and offer are already established
  • The existing brand can be kept
  • The website mainly needs to explain, reassure and generate enquiries
  • One main customer path can do the job well

Starting point: a focused website for a business that already knows what it is.

View the Website Foundations package

Primary website package

$4,500

Website Growth

The business has become more complicated than the website. Best when there is more to explain, organise and guide customers through.

  • More services, audiences or proof to communicate
  • Existing content needs substantial reworking
  • Positioning and service structure need more thought
  • Different customers need clearer paths through the site

Starting point: a deeper website project for an established or growing business.

View the Website Growth package

$6,900

Online Store

Customers need to buy online. Best when products, payments, checkout and fulfilment are part of the website from the beginning.

  • Products need a clear structure
  • Customers need a dependable buying path
  • Payments and checkout need to work properly
  • Shipping, delivery or pickup needs to be configured

Starting point: a commerce website built around a real buying process.

Explore Online Store

$12,900

Business Launch

The business itself is still being brought together. Best when the positioning, brand, website and launch setup need to be built as one project.

  • The business is new or early-stage
  • The visual identity still needs to be created
  • The message and offer need to be clarified
  • The launch foundations need to work together from day one

Starting point: one coordinated launch rather than separate branding and website projects.

View the Business Launch package

Once we've found the nearest fit, we make the scope exact. That's what turns a package into your actual project.

From package to project

Before anything starts, we make the scope specific to you.

The package sets the starting point. The written scope records the actual pages, features, responsibilities, outside costs and price for your project.

What's included is written down.

You'll see the agreed pages, content, features, integrations, add-ons and anything we need from you before the project begins.

The project price is clear before work starts.

Once you accept the proposal and terms, the full agreed fee needs to clear before the project becomes active. Paid Discovery begins from there.

Changes stay visible.

Additional standard pages are $350 each where they fit the package. If you later ask for anything else outside the agreed scope, we'll explain the difference and the price before extra work starts.

Outside costs stay separate.

Subscriptions, licences, platform charges, government fees and similar third-party costs stay separate unless we explicitly include them in the proposal.

Shared across all four packagesEvery website package includes a responsive WordPress/Divi build on WhitePointerNet hosting and systems. You'll also receive appropriate launch SEO, one agreed live-chat/contact-channel integration, final factual corrections, training, launch, handover and a structured six-month review. The sections below show only what changes from one package to the next.

01 · Website package

Website Foundations

Give an established business a clear, credible website without turning a straightforward job into a larger strategy project.

Fixed package$3,000Focused website build

What we focus on

  • Work out the few things customers need to understand quickly.
  • Shape the supplied content into a simple, logical page structure.
  • Use the existing visual identity consistently across the site.
  • Create one clear enquiry and contact path.

What's included

  • Focused project Discovery and a Project Blueprint.
  • Up to 6 standard content pages, or a comparable amount of agreed work.
  • Organisation and editing of the content you supply.
  • Core SEO and indexing setup.
  • 1 standard enquiry/contact form + 1 agreed live-chat/contact channel.
  • 1 consolidated website revision round.

If Foundations needs more

  • Substantial original copywriting, photography, video or broader content work is separately scoped.
  • Logo Refresh is $750, Logo Development $1,500 and Visual Brand Identity $2,500 when needed.
  • Online Store is scoped separately when customers need to buy online.

02 · Website package

Website Growth

Make the website catch up with the business you've built by doing more work on the message, structure and different customer paths before the build begins.

Fixed package$4,500Deeper website project

What we focus on

  • Clarify how the business should present its services and value now.
  • Reorganise a larger or messier body of existing content.
  • Make proof, calls to action and service choices easier to understand.
  • Create clearer paths for different customer groups.

What's included

  • Deeper project Discovery and a detailed Project Blueprint.
  • Up to 10–12 standard pages, or a comparable amount of agreed work.
  • Up to 2 main customer groups with clear paths through the site.
  • Up to 2 standard enquiry forms where they genuinely help.
  • Substantial restructuring and rewriting of existing material within the agreed package.
  • Deeper SEO work, including redirect planning where a rebuild needs it.
  • 2 consolidated website revision rounds.

If Growth needs more

  • Online Store is $3,450 when commissioned with Growth at the outset. A later Store request uses the normal current Store price.
  • Full logo or Visual Brand Identity work remains a separate add-on.
  • Large amounts of brand-new copy or materially different customer groups can expand the scope.

03 · Website package

Online Store

Build the buying process into the website properly, covering product structure, checkout, fulfilment, training and handover.

Fixed package$6,900Commerce website

What we focus on

  • Organise products so customers can browse and choose confidently.
  • Build trust through the cart and checkout experience.
  • Set up the agreed payment and fulfilment flow.
  • Make sure you or your nominated administrator can run the Store after training.

What's included

  • Business + Commerce Discovery and a Commerce Blueprint.
  • Up to 6 marketing/content pages plus the Store pages needed for products, cart, checkout and accounts where appropriate.
  • WooCommerce setup with product and category structure.
  • Up to 6 demonstration products.
  • 1 agreed primary payment gateway and 1 ordinary shipping, delivery or pickup setup.
  • Transactional emails, commerce SEO and end-to-end test purchases.
  • 2 consolidated website revision rounds plus a 2-hour shop administration training session.

If the Store needs more

  • Additional standard product entry is $35 per product when clean product data and assets are supplied.
  • Paid gateway extensions, transaction charges and other platform fees are separate.
  • Complex freight, ERP/POS/CRM integrations, custom inventory, subscriptions, marketplaces or major data work start with Business Systems Discovery.
  • Day-to-day product, order, customer, stock and catalogue administration stays with you or your nominated administrator.
  • Commerce Care is available separately for ongoing technical care.

04 · Website package

Business Launch

Bring the positioning, visual identity, website and launch setup together so the new business presents itself consistently from day one.

Fixed package$12,900Coordinated business launch

What we focus on

  • Clarify what the business stands for and who it needs to reach.
  • Shape the core message, offer and tone before the website is written.
  • Create a visual identity that can carry across the website and launch channels.
  • Coordinate the main digital setup so the business launches as one system.

What's included

  • Deep Business Launch Discovery and a comprehensive Launch Blueprint.
  • Business positioning, audience direction, core message, tone and offer/service presentation structure.
  • Logo Development + Visual Brand Identity, including 2 initial logo concepts, 2 consolidated brand/logo revision rounds, final logo suite, colour, typography and practical brand-use guidance.
  • Up to 10–12 standard website pages with substantial launch-level content shaping and SEO.
  • Up to 3 agreed social media profiles established and branded consistently.
  • Domain setup + up to 5 WPN-hosted business email setups.
  • Guided ASIC/business-registration administrative support.
  • 2 consolidated website revision rounds.

If Launch needs more

  • Online Store can be added for $3,450 when commissioned with Business Launch at the outset.
  • Additional social profiles beyond the included 3 are $200 each.
  • Business cards, brochures, packaging, signage, photography, video, ongoing social content, community management and advertising are separately scoped.
  • Government registration fees, domain/email service charges and other third-party costs remain separate unless expressly included.
  • Legal, accounting, tax and business-structure advice stays with the appropriate professional. You make the formal declarations and decisions.

Outside the four packages

Two needs sit beside the website packages.

Business Systems is for custom operational work. Hosting & Care is for keeping a live website or Store technically healthy after launch.

Custom business process

Business Systems

For projects where the website needs to handle more complex workflows, data or integrations. The $950 Business Systems Discovery gives us time to understand the process, risks and technical requirements before we quote implementation.

Explore Business Systems →

Ongoing technical care

Hosting and Care

For a website or Store that is already live. Hosting & Care covers the updates, testing, monitoring and plan-specific checks that keep the technical side maintained over time.

Explore Hosting & Care →

Supporting content

Photography & Video

Some businesses are easier to trust when customers can see the real work, people, products or place behind them.

Useful when: customers need visual evidence, demonstrations, locations, people or products before they can feel confident.

Project role: photography or video can be added when the website needs original visual material rather than relying on supplied or stock imagery.

Travel: if a shoot involves significant travel, including interstate or international travel, we'll agree the arrangements and costs before it's booked.

Content support

AI-Guided Content Workflow

If the challenge is the words rather than the imagery, AI can help us organise and draft from what you already know about the business without handing the judgement over to a machine.

Where AI helps: organising source material, finding structure and producing useful working drafts.

Where people stay in control: we check the facts, refine the language with you and keep your knowledge at the centre of the finished content.

When more is needed: substantial original copywriting or a separate content strategy can be added when the project needs more than the content work included in the package.

You only need to know what feels wrong

Tell us where the business is now. We'll help work out what it needs next.

You don't need a finished brief or a perfect package choice. Tell us what's frustrating you, what you want to improve and where the business is heading. We'll take it from there.

Start a Project

Starting the conversation doesn't commit you to a package.