About WhitePointerNet
Independent. Owner-run. Established in 2012.
WhitePointerNet builds websites, digital systems, hosting and online infrastructure around the businesses that actually have to use them. We have stayed deliberately hands-on so the people you speak with are the people responsible for the work.
Jim
Founder & Technical Director“How should this work?”
Jim built WhitePointerNet and leads the technical side of the business. He wants to understand what is happening underneath a system and why.
Janayah
Operations Manager“Will this make sense to the person using it?”
Janayah approaches the same work from the business and human side: what is the business trying to achieve, and how will the decisions make sense to the people using it?
Jim founded WhitePointerNet in 2012. Janayah had been around the business from its early days and formally joined in 2026. The roles are different, but that is largely the point.
WhitePointerNet works somewhere between the two.
WhitePointerNet history
Still independent after all these years.
WhitePointerNet has changed considerably since 2012, but the way we prefer to work has not changed much. We stay close to the work, explain things properly, and try not to introduce complexity unless it is doing something useful.
That is the thread through the history below.
2012-2016 · Soldiers Road, Jannali
Where WhitePointerNet started.
At the beginning, the same name covered websites, development, domains, hosting and internet services alongside networking, computers, hardware, software, repairs and technical support.
The early photographs and archived websites make that breadth visible better than a long explanation ever could.
Soldiers Road, Jannali · 2012-2016
The first two WhitePointerNet websites
The early site shows the original combined-service model.
Explore the 2012-14 website (opens in a new tab)
The next version refined the identity while the same broad service mix remained.
Explore the 2014-16 website (opens in a new tab)2016 · WhitePointerNet and WPN Technology
Two clearer identities.
By 2016, the range of work had become too broad for one name to explain comfortably. Web and internet services stayed under WhitePointerNet, while hardware, software, repairs and broader technical services became WPN Technology.
It was a clearer way to present work that had already been part of the business for years.
WhitePointerNet
Websites, web development, domains, hosting and internet-facing services.
WPN Technology
Hardware, software, repairs and broader technical services.
2016-2024 · Railway Crescent, Jannali
Eight years on Railway Crescent.
WhitePointerNet moved to Railway Crescent in 2016 and stayed there until 2024. The workshop photograph was taken in 2020, midway through that stretch, and captures how hands-on the broader technical side of the business still was.
Railway Crescent, Jannali · 2016-2024
2024-2025 · Kendall Street, Campbelltown
A shorter Campbelltown chapter.
In 2024, the business moved to Kendall Street in Campbelltown. It was a shorter stop in the story, but the work continued without needing a reinvention around it.
Kendall Street, Campbelltown · 2024-2025
2025-present · Peggotty Avenue, Ambarvale
The current home in Ambarvale.
In 2025, WhitePointerNet moved again, this time to Ambarvale. The current setup includes the workshop, a client seating area and a dedicated WhitePointerNet presence, all under the same roof.
Peggotty Avenue, Ambarvale · 2025-present
A complete rebuild for WhitePointerNet as it operates today.
2026 · The current WhitePointerNet website
The site you are using now.
The 2026 rebuild is the clearest version yet of the business WhitePointerNet has become. It is not a reinvention. It is the next chapter of the same business that started in 2012.
You are looking at it now.Press & public references
The WhitePointerNet public record.
A selective collection of published coverage, public technical discussions and external references from across WhitePointerNet's history.
Web Hosting Insights from Industry Experts: Navigating Speed, Security, and Ongoing Trends
WhitePointerNet contributed to Website Planet's article on modern hosting decisions, including when cloud hosting and traditional hosting each make sense.
WordPress login and password-action URL handling
A WhitePointerNet-authored discussion around custom WordPress login behaviour, registration and lost-password actions.
View discussion Technical discussionFixed mobile-menu behaviour in Divi
A public WhitePointerNet discussion documenting a Divi mobile-header problem and the CSS solution used to resolve it.
View discussion Support threadAIOSEO and Divi focus-keyphrase compatibility
A compatibility problem encountered across Divi websites, documented publicly so the issue could be understood and resolved.
View support thread External referenceWebsite development, hosting and technical support
An external reference recognising WhitePointerNet's website development, hosting and technical support.
View referenceUse the arrows or select a record to explore the public archive.
WhitePointerNet
See what that looks like in practice.
Explore work completed across different industries and different stages of WhitePointerNet's history, or tell us what is happening in your business now.